Lori Senecal became the CEO of Crispin, Porter+ Bogusky (CP + B), an MDC Partners agency, in March 2015. Before, she served as the president and CEO of MDC Partners Network. CP + B co-founder and chairman, Chuck Porter, stated that Lori Senecal has been the perfect person to help the company become a global firm with the flexibility of a business startup. This statement was after it was announced that Lori Senecal will exit her position at the end of this year.
Under Lori’s leadership, CP+B experienced tremendous improvements with the highlight being landing American Airlines in October 2015. Mr. Porter added that the company will take time to make careful decisions about its leadership and there will be a smooth transition of responsibilities of Lori’s office. The critical leadership changes are already taking place starting with Danielle Aldrich who has been made the president of CP + B West which consists of CP+B Boulder and CP+B Los Angeles.
Danielle previously served as one of the managing directors of CP+B Boulder. Porter believes elevating local leaders will benefit the company, for example, Danielle already had the DNA of CP+B. Also, Porter said that Lori created a global, management structure and communications process that has intensely benefited the company. Also, Richard Pinder is expected to exit CP+B where worked wholeheartedly.
Richard stated that he loved CP+B, but entrepreneurial life is too strong to ignore when the right time for change comes. Prior CP+B, he co-founded The House worldwide and also worked for over ten years at Publicis. His replacement and also Lori Senecal’s has not been named, but after a scrutiny meeting, there will be changes.
Lori Senecal is a native of Montreal, Canada. Lori has worked for various successful companies at different positions such as at McCann Erickson and McCann World group among others. Lori worked at KBS as its CEO and its global Chairperson. During her tenure, KBS experienced great improvement growing from a 250 person domestic agency to more than 900 people globally. Check out GCReport to know more.
Lori joined CP+B in 2015 and has always worked to improve the company. CP+B enhanced in its services of advertising for businesses where she came up with innovative advertising skills as she won significant enterprises.
See more: https://www.linkedin.com/in/lorisenecal