The 2017 Top seller event was bound to be successful this was the fifth time the event was being held since its inception and among the guest speakers invited was Guilherme Paulus.
Guilherme Paulus is one of the most successful entrepreneurs in Brazil and has won the Entrepreneur of the Year from numerous organizations many times. The 68-year-old has managed to cut a niche for himself in the tourism industry and in turn seen his wealth and influence grow as the industry grew. He first invested in tourism when he together with a partner founded CVC Brasil Operadora e Agencia de Viagens S.A. This was a dream come true for him as he had always aspired to be an entrepreneur and he dived into it head first.
What Guilherme Paulus did not realize at the time nothing was guaranteed, and it would take CVC Brasil Operadora e Agencia de Viagens S.A. which was a tour agency at inception, approximately nine years to gain any form of footing in the industry. Over this period Guilherme Paulus would be tested to the core, and at some point, he seriously contemplated closing down the firm. This would, however, all change when he received a call from Mercedes requesting him to send a quote of how much he would charge them for a three-bus tour ride for their employees. Guilherme was able to lower each and every cost and at the end took out the competition after which he was awarded the contract. During this tour, he was able to interact with the decision makers at Mercedes, and they were kind enough to offer him some perspective on what to do to him take his young business forward and enable him achieve some sort of success. By the time the tour was over he had gained so much perspective on how to handle large organizations that he began sending out proposals to all the large organizations out there. This strategy would prove to be very useful as clients started streaming in one by one and soon he was doing well. Today CVC Brasil Operadora e Agencia de Viagens S.A. is widely considered the largest tour operator in Latin America.