Moving Things Forward: Lori Senecal

Lori Senecal is a woman who is always moving forward in life. Her parents gave her the solid foundation she needed in order to succeed. In high school, she found her passion was advertising and went after her dream. She graduated with a degree from McGill University. She was always the one pushing new ideas forward. After college, she worked her way up the ladder in the advertising world. Her career started at McCann-Erickson and major companies like Coca-Cola and XBox. This gave Lori the stature she needed in order to succeed in the big leagues. Now she is stepping down from her position at Crispin, Porter, and Bogusky. For more details visit Bloomberg.

Lori became the global CEO of CP and B back in 2015. In the two years that she held the position, she was able to secure one of the biggest advertising contracts for the company. that company was American Airlines. The way that she was able to accomplish this was very straightforward. When Lori and her team came up with the idea for the campaign everyone in her department was able to contribute. She says that great ideas in the world of advertising can come from anywhere and that is why she is respected by everyone she has worked with. You can visit fastcompany.com

 

Once the contract was done Lori made sure that whoever followed her in the role was filled by the next generation of great advertisers. All of the leaders had input into what happens with the next phase of the company and Lori was confident the next set of great advertising leaders can take their place in this lucrative franchise. Lori can look forward to the future that lies ahead and can be confident that all of the right things are in place for Crispin, Porter, and Bogusky. Check out huffingtonpost.com for more.

 

Lori Senecal may have only been at the top a short while in the advertising world but her influence will last for years to come. She wanted to show the world what she can do with determination and hard work. Now the hard work has paid off. Now she can look forward to new endeavors.

 

 

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